Boulevard World Guide in Riyadh Season: New Areas and Tickets
Boulevard World, one of the most prominent and largest areas of Riyadh Season, continues to solidify its position as a unique global entertainment destination, successfully transforming the Saudi capital into a meeting point for civilizations and cultures. This area offers visitors an immersive experience that transcends traditional entertainment, taking them on a comprehensive journey of discovery that traverses the continents of the world, showcasing details of architecture, art, and global cuisines, all in one vibrant location.
Event context: An ambitious vision and quality of life
The success of Boulevard World cannot be viewed in isolation from the broader context of the major transformations taking place in Saudi Arabia as part of Vision 2030. These events are a key component of the Quality of Life Program, which aims to diversify entertainment options and enhance the standing of Saudi cities among the best places to live globally. Since the launch of Riyadh Seasons, the concept has evolved from temporary entertainment events into sustainable projects with massive infrastructure, reflecting the rapid development in the entertainment and tourism sector and underscoring the ability of Saudi talent to manage and operate world-class destinations.
Expanded areas and new cultural experiences
This year's edition saw a significant expansion and qualitative additions that enriched the visitor experience. Completely new zones inspired by Indonesia, South Korea, and Kuwait were introduced, joining the list of countries represented within the zone. These zones were meticulously designed to reflect the visual and cultural identity of each country; from the traditional markets that exude the essence of Kuwaiti heritage, to the harmonious blend of modern and traditional atmosphere in the Korean zone, and finally to the captivating natural beauty and culture of Indonesia.
The experience extends beyond mere sightseeing, encompassing the tasting of traditional dishes in specialized restaurants and cafes, and the enjoyment of live artistic performances and folk music that transport visitors to these countries. Existing areas have also been enhanced and visitor pathways improved to ensure smooth movement and a more comfortable and enjoyable experience for families and individuals.
Economic and tourism impact
This event holds immense importance that extends far beyond mere entertainment; Boulevard World directly contributes to boosting domestic tourism and attracting visitors from the Gulf region and around the world, positively impacting the local economy by increasing hotel occupancy rates and stimulating the retail and restaurant sectors. Furthermore, the area serves as a platform for cultural exchange, allowing visitors to experience firsthand the customs and traditions of other cultures, thus reinforcing the values of tolerance and cultural openness that the Kingdom upholds.
Opening hours and ticket prices
Due to the large number of visitors the area receives daily, operating hours have been set from 4:00 PM to 1:00 AM, allowing ample time to enjoy all the facilities. To ensure accessibility for all segments of society, ticket prices start at 30 riyals on weekdays and increase slightly to 40 riyals on weekends (Thursday and Friday), making it an affordable and convenient entertainment option for everyone.
In conclusion, Boulevard World represents a living example of urban and cultural development in Riyadh, confirming that the Saudi capital is no longer just a business destination, but has become a global center for the sustainable entertainment and tourism industry.
