The Fashion Authority concludes the participation of 100 Saudi brands in the Saudi Cup
The Fashion Commission successfully concluded the 2026 Saudi Cup , held at King Abdulaziz Arena in Riyadh. This participation marked a pivotal moment for the Kingdom's fashion sector, showcasing the creativity of Saudi designers to a global audience and a select group of experts and stakeholders in the equestrian and fashion industries.
Creativity that blends heritage and modernity
The second and final day of the event featured exceptional collections that masterfully blended traditional designs inspired by the depth of Saudi heritage with contemporary touches that reflect the latest global fashion trends. The shows included diverse ranges of clothing, jewelry, and luxury accessories, providing Saudi designers with an ideal platform to reach a wider international audience. These presentations reflected the artistic fusion of tradition and modernity, offering a fresh and innovative vision of the Kingdom's creative identity.
Saudi Cup: More than just a race
The Saudi Cup not only the world's richest horse race, but it has also become a major cultural and social event reflecting the luxurious Saudi lifestyle. The Fashion Commission's participation in this event reinforces the concept of a "dress code" inspired by heritage. The Cup has become an annual platform where attendees and participants showcase attire that expresses the cultural identity of different Saudi regions, thus enhancing the presence of Saudi dress on the international stage and linking the prestigious sport of equestrianism with the fashion industry.
100 Saudi Brands Program: Empowering National Talents
The "100 Saudi Brands" program is a leading strategic initiative launched by the Fashion Commission of the Ministry of Culture. The program aims to nurture emerging talent and accelerate their entry onto the global stage through mentorship, training, and strategic partnerships, such as participation in fashion weeks in Paris, Milan, and New York, culminating in the Saudi Cup. Through these initiatives, the Commission continues to create high-quality opportunities that foster Saudi creativity and celebrate the cultural narrative that tells inspiring stories through design.
Economic and cultural impact within Vision 2030
These efforts are part of achieving the goals of the Kingdom's Vision 2030 , which places great emphasis on diversifying the national economy and supporting non-oil sectors, including the fashion industry. The Authority seeks to transform this sector from a mere consumer market into a productive industry that contributes to the GDP, creates job opportunities for young men and women, and promotes Saudi culture globally as an influential soft power. The presentations at the 2026 Saudi Cup demonstrated that Saudi designers possess the tools and vision to compete at the highest international levels.
Interaction and uniqueness in the current version
This year's shows were distinguished by a high level of engagement and originality compared to previous editions, offering attendees the opportunity to explore how designers achieve a delicate balance between preserving tradition and embracing experimentation. This was evident in the simultaneous use of high-quality craftsmanship, storytelling rooted in the Kingdom's history, and contemporary aesthetics, making the exhibition a true window for the international audience into the rapidly growing fashion scene in Saudi Arabia.
