The fifth season of the 100 Saudi Brands program for fashion empowerment has begun
The Fashion Authority officially announced the launch of the fifth season of its pioneering national program “100 Saudi Brands”, in a move that represents a qualitative and strategic shift aimed at enhancing the position of Saudi brands in the fashion sector, and pushing them towards global competitiveness with steady and deliberate steps.
A supportive cultural and economic context
The launch of this enhanced version comes at a time when the culture and arts sector in Saudi Arabia is experiencing an unprecedented renaissance under the umbrella of Vision 2030. The Fashion Commission plays a pivotal role in translating this vision into reality by transforming fashion from a mere artistic practice into a promising economic industry that contributes to the non-oil GDP. The “100 Saudi Brands” program is one of the most important initiatives launched by the Ministry of Culture to empower Saudi designers. In its previous seasons, the program successfully brought numerous local names to international catwalks in New York, Milan, and Paris, confirming the Kingdom’s serious commitment to securing its place on the global fashion map.
Strategic Evolution: From Foundation to Global Empowerment
After four seasons focused primarily on building a foundation for designers, the fifth season marks a new phase characterized by focus and inclusivity. The program no longer employs a one-size-fits-all model, but has shifted to a selective approach based on performance and growth stages. This transformation aims to provide tailored support that meets the specific needs of each brand, whether it's in its early stages or an established company seeking to expand and export its products to international markets.
Three pathways to cover all stages of growth
To ensure maximum effectiveness, the program's new format operates through three distinct development tracks. Each track is designed to address specific challenges faced by brands based on their level of commercial maturity and future aspirations. This precise structure makes the fifth season the most professional in the program's history, covering the entire Saudi fashion landscape, from emerging designers to established companies and publicly traded brands.
Participation requirements and target groups
The fifth season is characterized by its broad inclusivity in target categories, opening its doors to brands specializing in:
- Haute Couture.
- Ready-to-wear clothing for men and women.
- Jewelry and accessories.
- Bags and shoes.
- Perfumes and cosmetics (as an important addition to the beauty sector).
The program offers participants a comprehensive package of services including expert mentoring from global experts, advanced workshops, and business development opportunities, facilitating the transition of brands from local to regional and international readiness.
Invitation to register
The Fashion Commission has confirmed that registration is now open to all brands with a Saudi commercial registration and a physical presence within the Kingdom. The Commission invites those interested in joining this transformative journey to visit the program's official website to learn about eligibility details, apply, and contribute to shaping the future of Saudi fashion.
