Baladi+ platform updates 11,800 locations to facilitate the movement of pilgrims in Mecca
In a strategic move aimed at enhancing the quality of services provided to pilgrims, the Baladi+ platform the implementation of a comprehensive package of digital and spatial upgrades in Makkah and the Holy Sites. These efforts come in preparation for the 1447 AH Hajj season, and the upgrades encompass more than 11,800 landmarks and vital locations. This massive project aims to facilitate the movement of pilgrims and improve crowd management efficiency during the season, reflecting the Kingdom's commitment to utilizing the latest technologies to serve those visiting the Holy Mosque.
Digital transformation in Hajj management: From traditional efforts to technological innovation
Throughout history, managing the Hajj season has posed a significant challenge due to the influx of millions of Muslims from around the world into a limited geographical area simultaneously. In past decades, efforts relied heavily on on-the-ground human organization, paper maps, and traditional guidelines. However, with the launch of Saudi Arabia's Vision 2030, the Hajj and Umrah system has undergone a radical transformation towards digitalization and smart cities. Modern technologies have emerged as a key pillar of this transformation, shifting crowd management and pilgrim guidance from traditional methods to reliance on artificial intelligence and real-time spatial data, thus revolutionizing the pilgrim experience.
Details of spatial updates via the Baladi+ platform
These pioneering projects were implemented in close collaboration with the Royal Commission for Makkah City and the Holy Sites. Efforts included auditing and updating spatial data for key sites and landmarks, enhancing the accessibility experience and improving service efficiency. The platform also developed digital mapping services by monitoring and updating over 990 kilometers of shuttle bus routes. To ensure punctuality, real-time transportation schedules were provided, enabling pilgrims to reach their destinations with ease.
3D technologies and upgrading vital facilities
The platform launched a 3D interactive experience of the entrances and exits of the Grand Mosque, pedestrian walkways, and the Jamarat Bridge, facilitating easier movement before and during Hajj rituals. Updates also included updated locations of hospitals, health centers, Red Crescent stations, and public facilities. Additionally, pilgrim camps were linked to the data of approved Hajj campaigns to facilitate access via the fastest available routes.
Strategic dimensions and the impact of updates locally and internationally
The impact of these upgrades extends far beyond the local level, encompassing significant regional and international dimensions. Locally, these technologies alleviate the burden on security and regulatory bodies and prevent traffic congestion by providing real-time updates on road conditions and traffic diversions, linking them to control centers. Internationally, the Kingdom's success in managing the world's largest human gathering using advanced technologies reinforces its leading position as a global model for crowd management and smart cities, sending a reassuring message to millions of Muslims worldwide about the Kingdom's readiness to welcome them.
Integrating municipal services towards smart cities
On the municipal services front, the platform facilitated the issuance of seasonal permits for temporary entry points, pilgrim accommodation requests, and health certificates. Field monitoring efforts were also enhanced through the “Mumtathil” and “Adasat Baladi” platforms, in partnership with the Holy Capital Municipality. In this context, Yasser Al-Obaidan, CEO of “Baladi,” affirmed that work is underway to provide accurate and up-to-date spatial data to enable pilgrims to move around efficiently. He added that these efforts are part of the objectives to develop smart cities, digitally transform municipal services, and utilize artificial intelligence to improve the quality of the pilgrim experience in one of the world’s largest human gatherings.
